a double learning curve

a double learning curve


When I started my course I wasn’t too worried about my area of research as I knew this was something I had a real interest in and that I would enjoy reading about and expanding my knowledge. I spent years working in university student recruitment and marketing. I knew a lot about the subject area and I had plenty of connections to reach out to for further information and insight.

I was quite worried about my ability to succeed as a student again. Would I have the will power and self-motivation to ensure that I did well on the course? Saying yes to this was easy, but actually ensuring that it happened has not been easy at all.

Typical study skills that a student should have made me apprehensive. Academic writing is an area I wasn’t strong in and a comment from an academic during my masters and the quality of my writing has always stuck with me. It’s both hindered and speared me on. I was clearly told my one of the lecturers in my masters that she didn’t feel my writing was of sufficient quality and that she would be surprised if I managed to complete my master’s course.

Referencing and citing others work intimidates me and regardless of how much I do this, I am never confident that I have done it right. A friend said it’s simply like learning to write in a new language. You learn and practice what goes where and why and you simply do this over and over again until it becomes second nature. I can guarantee it will never be second nature to me.

Since I finished my masters in 2004 technology has moved most of higher education online and I did wonder if I would grasp the online library, reference management tools, apps and tools that would be available to help me complete my course. I simply dedicated time to get my head around tools that may help me and they have improved how I study.

My doctoral journey is definitely a double learning curve and some days I feel on top of the world with my studies and other days I seriously wonder how I got on the course and why am I even bothered to get my doctorate?

Through the various classes and modules in part 1 of the Ed.D., we have been taught by academics who have shared their knowledge and experience of different approaches to research, methodologies that could be useful for our part 2 project, case studies of how their research went well and didn’t go so well. I have also learned about various theorists who have influenced how I look at my research focus in a way that feels like researching while wearing different glasses to change the shape and focus of the research.

I thought that my research focus would remain rather steadfast but I could not have been more wrong. I am being influenced by so many different factors and my research feels like pizza dough that is being proved and stretched every time I read a new article or book.  This worried me initially and made me think that my research focus must have some weakness but this isn’t the case. The more I read the more my mind is being stretched like the pizza dough, the more its making me consider my viewpoint and my approach to research.

One moment my study skills are developing leaps and bounds and the next I am excited by a new theory, a new concept or a new way of approaching research.

My focus is becoming clearer and I am becoming confident in the fact that I am not interested in the business aspect of marketing in higher education although that’s where my work experience lies and I can grasp these concepts easily.  I am much more interested in the sociological aspects related to marketing. How are marketing activities affecting people’s perceptions of a product or service?
So moving forward in my research focus I want to consider how viewing students as consumers is having an effect on society, peoples behaviours, peoples identities and peoples relationships. Are students making the most of their time at university and learning in-depth? Are academics feeling valued as subject-specific experts sharing their knowledge with students? Are university senior managers really considering how their decision making may be having both positive and negative effects on their university society? Are government decisions considering the knock-on effect on wider society?

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